Alex is a San Francisco-based writer with more than a decade of experience specializing in content design, strategy, information architecture, brand campaigns, marketing UX/UI, journalism, and scriptwriting. 

He believes in the power of words to clarify the complex, inspire fascination in the unfamiliar, and add delight when the moment's right. 

His career has included a rich variety of way stations—from startups to corporations, SAAS companies to finance journals, and many stops in between. 

His long-form work has appeared in The Associated Press, Business Insider, The Chicago Tribune, The Christian Science Monitor, The Huffington Post, The Los Angeles Times, Mashable, Money, USA Today, and a boatload of outlets you've plain never heard of. 

He's forgotten more about referring to himself in the third person than you or I will ever know.